How #SEO Has Evolved?
A Renaissance in Search Engine Optimization (SEO) is upon us,
where brands need to fundamentally change the way they think
about search to reach consumers in such a significantly changed landscape. In 1990 the Internet was born and with it came a slew of companies trying to help organize how content on the Internet was organized, catalogued, searched and, eventually, found. From the very early launch of search engines like Excite in 1993 to Yahoo in 1994 to Google, the eventual King of Search, in 1997, search has had its share of ups and downs through the last two decades. Over the years, as with any technology that makes it easier for consumers to find information, brands and agencies have sought ways to take advantage of the technology. From the very early days of keyword stuffing to the dark days of spam link building to the era of building domain after domain after domain, everyone has tried to “crack the code” on making sure their site ranks No. 1 in search results. Yet whenever brands think they’ve figured it out, search engines completely change the rules again. Back when social media came into the mix, Google tried to make a very clear connection between social and Search Engine Optimization by launching Google+ which then introduced the concept of personalized search.
where brands need to fundamentally change the way they think
about search to reach consumers in such a significantly changed landscape. In 1990 the Internet was born and with it came a slew of companies trying to help organize how content on the Internet was organized, catalogued, searched and, eventually, found. From the very early launch of search engines like Excite in 1993 to Yahoo in 1994 to Google, the eventual King of Search, in 1997, search has had its share of ups and downs through the last two decades. Over the years, as with any technology that makes it easier for consumers to find information, brands and agencies have sought ways to take advantage of the technology. From the very early days of keyword stuffing to the dark days of spam link building to the era of building domain after domain after domain, everyone has tried to “crack the code” on making sure their site ranks No. 1 in search results. Yet whenever brands think they’ve figured it out, search engines completely change the rules again. Back when social media came into the mix, Google tried to make a very clear connection between social and Search Engine Optimization by launching Google+ which then introduced the concept of personalized search.
SEO THROUGH THE AGES
1991 The first web page
1993 Directories or “search engines” created to organize web pages
1997 Google born
2003 The heyday of spam tactics such as keyword stuffing,
domain buying & spam link building begins
2005 First major algorithm targeting spam links are
launched – Jagger and BigDaddy
2008 Google introduces the suggestion box – giving a peak
at how Google looks at searches
2011 Panda 1.0 released
2013 White hat SEOs focus on content and site health in a
new era of SEO
2015 Google introduces #RankBrain #machinelearning
Panda, Penguin and mobile are officially integrated into the
search algorithm as ranking signals
2017 The search renaissance
1993 Directories or “search engines” created to organize web pages
1997 Google born
2003 The heyday of spam tactics such as keyword stuffing,
domain buying & spam link building begins
2005 First major algorithm targeting spam links are
launched – Jagger and BigDaddy
2008 Google introduces the suggestion box – giving a peak
at how Google looks at searches
2011 Panda 1.0 released
2013 White hat SEOs focus on content and site health in a
new era of SEO
2015 Google introduces #RankBrain #machinelearning
Panda, Penguin and mobile are officially integrated into the
search algorithm as ranking signals
2017 The search renaissance
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