#NetworkMarketing Criss Or Wild Card Entry?

Network marketing is a type of business opportunity that is very popular with people looking for part-time, flexible businesses. Some of the best-known companies in America, including Avon, Mary Kay Cosmetics and Tupperware, fall under the network marketing umbrella.If you’re interested in multilevel marketing business opportunities, this Q&A is a must-read.

Are you feeling unsatisfied with your line of work? Do you feel that there is a better way to make a living… that you have more to offer? The good news is that there is a better way, but it is very different from what you learned in school… it’s known as Network Marketing. “Network Marketing Isn’t Perfect… It’s Just Better.”

People that would love to make a full-time living at a part-time level. Time-Tested & Proven Marketing Strategies of Network Marketing Pros Discover the 9 Time-Proven Secrets Used by Top Money Earners in Network Marketing Today.

#1 – Network Marketing Professionals Know Their Target Market You MUST understand your audience best suited for your small business opportunity. You must be in touch with their needs, there inner most desires for change. You must know what drives them to want to better their life. Knowing the people that would like to lead a different, more satisfying life will help you succeed in network marketing.

#2 – They Have Their “Why” Established This is very important. This is your major driving force, your reason WHY you decided to make a move and become a network marketer. It could be family, financial freedom or even time freedom. Make sure it is strong and you have it written down in a place that you can look at it on those days when speed bumps seem to appear around every corner. If your ‘Why’ isn’t big enough to keep you driven, then I am sorry to let you know, statistics state that the chances of you continuing on are NOT in your favor.

#3 – Network Marketing Professionals Do NOT Chase Family and Friends One of the first things that most network marketing companies have you do, when you join them, is ask you to create a list of ALL your family and friends so you can reach out to them with your home-based business opportunity. This list of names is known as your warm market. The worst thing you could ever do for your personal life and friendships would be to make your future meetings awkward. It is suggested to leave your friends and family approach tucked away, for just a little while, at least until you understand proper network marketing prospecting and recruiting better (if you have the support and backing of an experienced network marketer there with you, then go for it). For some eye-opening and educational teaching, follow the link for the High-Energy & Authoritative Network Marketing Invitation Process – where the secret formula of the Network Marketing Pros will be Revealed! To make it clear, DO NOT EVER chase, beg, guilt or even attempt to convince anyone, especially your warm market to join your opportunity. When you decide the time is right and your approach is warranted, it is suggested by the network marketing pros to see if your family or friends are open to your home-based, small business opportunity. The network marketing professional will never chase their family members or friends attempting to convince them that this is the best opportunity to cross their paths since the invention of the wheel.

#4 – They Choose ONLY a Couple of Marketing Strategies to Master at a Time Don’t overwhelm yourself with trying to accomplish too many marketing projects at one time. Like any network marketing business, there is a learning curve to overcome, so be patient and hang in there. It is common-place to get discouraged, but your success will be won through tenacity and perseverance. See what other successful network marketing pros are doing and learn from their successes. Doing this will cause you to begin mimicking the way that the successful marketing professional acts or thinks. Ultimately, doing this can lead to a higher success rate overall.

Tip #1 – If you encounter a road block along the way, don’t try to deal with it yourself, contact your upline for help.

#5 – The Network Marketing Pro NEVER Stops Educating Himself YOU must put in the time to work on yourself daily. The top leaders and top income earners in today’s network marketing world are also top learners. These network marketing professionals are avid readers with a daily ritual of self improvement. If you were to research any of these leaders, you will discover that they have a sizable bookshelf of accomplished reading. Simply put, if you take a look at any one who’s made any significant amount of money in this network marketing industry, you will be assured that they work on their personal development daily and have the library to back it up. Tip #2 – If you want to see significant growth from your network marketing efforts, you must constantly improve your knowledge. Read success books, research the Internet for social media strategies along with network marketing tips. Plus, any other topics to position yourself to be successful.

#6 – Marketing Pros Include Social Media in Their Everyday Business Activities Are you still skeptical about the power of social media marketing to aid in the increased the exposure of your business? It has been stated that social media may soon drive MORE traffic to your website than SEO. For more information, follow the link to Insider Information… Social Media May Soon Drive More Traffic Than SEO! If your online business does not have a social media program in place to help spread the word about your business, then you are missing out. The basis of any good marketing strategy would be to include social media in your daily business activities. There are many locations to begin the building of your business relationships… one good place to start would be to focus on Facebook groups within your niche.

#7 – Network Marketing Professionals Stay Consistent Consistency in network marketing is a must. Create a plan, write it down as a To-Do List and remain consistent. You MUST be consistent in your actions… without actions on a consistent basis, your business will fail. When posting content, consistency is key. Not only for better SEO rankings with the major search engines, but when your followers see you posting at a certain time, they come to expect it. If you want your followers to remain loyal, you MUST remain consistent. Even if you are not seeing the results that you want in your network marketing business, don’t give up. Some days will be tougher than others… keep in mind that virtually every network marketing pro had thoughts of doubt at one time or another, but they kept pushing on, which brings me to my next tip.

#8 – They Do NOT Ever Quit! The ONLY way you can ever fail in network marketing is by quitting. This might sound cliche, but it is true. The successful network marketing professional’s of today at one time or another, had thoughts of quitting but didn’t, and that’s why they are where they are now… TOP INCOME EARNERS! Network marketing does take time, but be assured the Results WILL SOON Follow!

#9 – Network Marketing Pros Provide Value to Their Prospects Listen CAREFULLY… we as network marketers are in the people business “People Don’t Join a Business – They Join YOU!” How to Invite Prospects into Your Network Marketing Business. I’m sure that there is someone in your life that you like, trust and look up to. If this person were to say to use a particular product that will help you shed those last few unwanted pounds, wouldn’t you give it a go if you were told it would accomplish what you desire? To get to the point… one important way to build trust from your readers would be to provide value-based content that your audience can benefit from. Providing this worthwhile information will create a spellbinding magnetism causing your audience to develop a thirst for more. This action alone will build trust and in turn your readers will begin to like you and look up to you as an authority in your niche. Over-Deliver as it is said in the network marketing world. If you’ve heard of attraction marketing, you will know that one of the rules that attraction marketing is based on is value, to over-deliver beyond the readers expectations.

The Marketing Secrets of the Network Marketing Pros The fact that you are reading this article indicates to me that you are researching for any and all means to grow your small business, and I applaud you. Do not take any of these secrets of the marketing pros lightly… every tip mentioned here is grounds for greatness. keep in mind these marketing tips will not create a windfall of prospects/leads. Building any business, including a network marketing business, takes time to evolve… it will NOT be an overnight success. If you were to read stories of the top income earners in our industry, you will discover that the majority had struggles and hardships. Most of the network marketing pros had a record of monumental failures in their business before they finally stumbled across something that worked for them. There is good news on the horizon… Network Marketing Success IS POSSIBLE! If you were to take just one of the suggestions and begin implementing it tonight, you will drastically change your small business forever.

https://themadbugkoustubh.wordpress.com/2017/08/02/networkmarketing-criss-or-wild-card-entry/

#Guerrillamarketing vs #unicornmarketing strategies, "coach first and sale wisely"!

Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will have larger budget and the brand is already visible. The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract a bigger audience.

Gurrila Marketing Strategies

1. Your Core Marketing Message What makes your business stand out? What is a key differentiating factor for your business? Guerrilla marketing tactics quickly and effectively capture the interest of your audience, so it is crucial to identify what it is that you want to convey to them once you have their attention. A general feature or benefit is not going to cut it. Guerrilla marketing strategies need a core message that stands out. To come up with your business’s core marketing message, here are some helpful questions to ask yourself. What do you do that is different? What does everyone else in your industry do, that you don’t? What do you know that your competitors don’t? What misconceptions are there about your product? Are there any industry standards or “rules” that you break? What is the core need of your audience that you want to appeal to? Time, health, money, ease of access? Are you the fastest or the first with something? Is there something you always do?

2. Your Brand Essence In addition to conveying a core message, guerrilla marketing strategies should also center around revealing the essence of your brand. What is the main quality that defines your business? Are you edgy? Extremely thorough? Reliable? Gentle? Your brand essence is typically derived from your company’s mission and values. It is also closely related to your core marketing message. The way you convey your core message—the colors, fonts, actions, and methods you use—will help to reveal your brand essence; and the essence you reveal will help set your core message apart.

3. Your Target Audience Knowing your audience is a fundamental requirement for all marketing activities, but it is especially important for guerrilla strategies. Given the risky nature of guerrilla marketing, you can’t afford to overlook any details; and given the fast, one-time nature of guerrilla marketing, you have to connect with your audience as much as possible. First of all, which audience are you targeting? Is it your general audience or a niche market? Once you have identified the group you are focusing on, it’s time to do a deeper dive. Some questions to ask yourself to ensure you really know your audience include: Who: Who do they spend their time with? Who do they live with? Who will they be with when you have their attention? What: What are their problems, pains, or pet peeves? What do they like? What are their hobbies? Where: Where do they spend their time? Where do they work? Were will they be when they see, read, view, or engage with your campaign? Where are you performing this campaign? Are you guerrilla marketing online? Outside? Inside? In the city or suburbs? When: What time of day is the best for resonating with them? When do their pain points occur? When will they see your marketing campaign? Why: Why should they care about you? Why might they go to one of your competitors? How: How do they think? How do they get around? Knowing how your target audience behaves will help you to predict how they will react to, engage with, and perceive your guerrilla marketing activities, so put some good thought into this when forming your guerrilla marketing strategy.

4. The Impact Another important consideration for forming guerrilla marketing strategies is the type of impact you want to have on your audience. Is it to feel a particular emotion? If so, do you want to shock them with a statistic? Tickle their funny bone? Make them feel empowered? Is it to get more familiar with your brand? Is it to learn about another aspect of your business? Is it to become aware of a new product or service? Asking the questions above will help you to ensure that you’re not just grabbing their attention or resonating with your audience, but that you’re connecting with them in a powerful way that will stick and inspire action.

5. The Action Guerrilla marketing tactics package up your core message and brand essence, and convey them in a way that resonates with your audience and has an impact—but for what reason? Guerrilla marketing strategies aren’t complete without an ultimate action. Determine the action that you want the combined elements above to inspire your audience to take, and cater your tactics to that action. The ultimate action you want your audience to take could be: Call you Sign up to be contacted by you Learn more Go to your website Stop by your store Buy your product Sign up for a program Request a consultation These are examples of calls to action that are fundamental to marketing campaigns of all types. Guerrilla marketing strategies that focus on an action will enable you to not only optimize your campaign for that action, but also to measure your success.

6. The Results Guerrilla marketing strategies require defined goals and objectives so that you can strive for and measure results. You want more customers, but every business wants more customers. The question is, how will you get more customers? Is it through increased social media engagement? More traffic to your website? More calls for consultations? The more specific you can get with your goals, the more accurately you can measure the results. Track and measure the results of your guerrilla marketing campaigns using platforms such as Google analytics and tools such as conversion tracking. Guerrilla marketing can be a fun way to market your business and get your creative juices flowing. Incorporating the above elements into your strategy will ensure that you also experience the joys of campaign success and business growth.

#Unicorn marketing

1. Aim for super-high organic click-through rates Does organic CTR matter? YES! Now more than ever! If you want to compete in the new SEO reality, you’ve got to raise your click-through rates and other engagement factors. Here’s our process: Find content with average or below-expected CTR for its rank Ditch boring titles and test emotional, relatable headlines that promise value Improve intent match to reduce bounce rate and pogo-sticking Bonus: Data indicates raising CTR can move up your rank! #2. Aim for super-high ad click-through rates CTR isn’t just important for SEO (duh). It’s also incredibly important for paid ads, because ads with high engagement rates get better placements at a lower cost per click on Google AdWords, Facebook Ads, Twitter Ads and pretty much every platform. Here’s what you need to know about raising your ad CTR: Tactics like Dynamic Keyword Insertion are boring and don’t create unicorn ads Ads with the highest CTR focus on four key emotions: anger, disgust, affirmation, and fear Bonus: High CTR ads usually have high conversion rates too! #3. Forget everything you know about conversion rate optimization Sorry to burst your CRO bubble, but the classic A/B test is a fairy tale – too often, we get super excited about early leads, but they tend to disappear over time. Either the test hadn’t reached statistical significance, or people were responding to novelty, but the effect didn’t last. Here are a few more CRO truth bombs for you: Aggressive CRO often increases lead quantity but reduces lead quality To really move the needle, change your offer to something truly irresistible Brand familiarity has a massive effect on conversions – so try remarketing! #4. Remarketing is great … but try Super Remarketing! Maybe you’ve noticed (ha) that in the current online marketing landscape, it’s harder and harder to get your content noticed. The competition is insanely fierce! That means everyone’s attention is spread thin. But all hope is not lost, aspiring unicorns! With a smart social ad strategy you can promote your content to the perfect audience for pennies Use social media remarketing to increase engagement by 2X to 3X Then step it up with Super Remarketing: the awesome combination of remarketing, demographics, behaviors, and high-engagement content

#5. Hack RLSA for a Unicorn Surge of Leads Regular old, plain-flavor RLSA is kind of a shell game: You’re basically cherry-picking your cheapest leads from a larger pool. Yes, you save money, but your lead volume is greatly reduced! Most people don’t want that, right? We want more leads AND lower costs. the-problem-with-rlsa Here’s how to use RLSA to get both, AKA Operation Unicorn Surge: To reduce cost per lead AND increase volume in competitive markets, try Super RLSA! Bias people toward your brand by using social ads to dramatically increase the size of your cookie pool
https://themadbugkoustubh.wordpress.com/2017/07/31/gurrilamarketing-strategies-vs-unicornmarketing-strategies/

#Socialmedia and #Stoicism – Positive Approach Of #SocialLife

I don’t have any accounts myself but I’ve been weighing the pros and cons of opening an Instagram. On one hand, I feel that the need to post anything for the world to see is an act of vanity and a boost to our ego. On the other hand, I wonder if it should be used as a tool to share ones life experiences with the intention of helping to enlighten others.

As a millennial I spend more time scrolling through Facebook than I like to admit. A lot of it is silly stuff with titles like: ‘One simple mind trick successful people use to stay positive’ or ‘From grit to great: the power of perseverance’. One thing these fluff pieces have in common (other than disappointing ellipses) is that they might just have roots in something more ancient than the Facebook algorithm: a group of long dead philosophers known as the Stoics. The popularity of ‘positive thinking’, ‘perseverance’ and other Stoic practices in pop psychology and self help suggests that this ancient school might still have a place in our busy and anxious world.

Stoic Perspective

The first recycled Stoic practice to pop up in my feed this week was an article entitled ‘Be like Barack: Don’t Sweat the Small Stuff’. It quoted from a Vanity Fair interview in which Barack Obama described a trip to Cairo where he visited the Pyramids. The President told Vanity Fair that as he was walking around he thought about the people that built these beautiful monuments: they thought they were very important, they had worries, they argued and they had petty jealousies. But the only thing left amid their creations was dust and sand. The President told Vanity Fair that he often carries this perspective with him. The idea that his particular worries, bad polls or things people are saying about him don’t matter. The only relevant question is: ‘am I building something that lasts?’

Vanity Fair might not have noticed, but the President is describing the classic Stoic practice of meditating on the smallness of our place in the world. The Stoic philosopher Epictetus taught that remembering our relative insignificance is a helpful response to the self-centeredness and narcissism of life. The Roman Emperor Marcus Aurelius, a prominent Stoic, used to say: ‘how tiny a fragment of boundless time has been appointed to each of us’. This is not intended to encourage despair, but to remind us that our petty desires and jealousies are not important. It is also intended to inspire focus to encourage us to make the best of our tiny fragment of time.

Events don’t upset you, your reactions do

The next Stoic practice hidden in my social media was in two articles entitled: ‘Three rituals that guarantee happiness…’ and ‘When life gives you lemons…’. In a folky and homespun way, they were trying to explain the Stoic lesson that it is not the world itself that upsets us, but the way we respond to it. As the Stoic Philosopher Seneca put it: ‘you have power over your mind, not outside events’. The Stoics teach that we should not waste emotional energy on things we can’t control. What upsets us is so often our beliefs about how the world should be. If we release ourselves from those beliefs and concentrate only on things we can control, we save ourselves a great deal of anguish and worry. This can be quite liberating when waiting for delayed trains or dealing with unhelpful government officials.

Stoic Action

The final Stoic titbit to appear in my inbox was an article about Cheryl Sandberg’s book Lean In. It described how we should treat our lives like a jungle gym, full of obstacles beyond our control but with many paths to the top. This is a textbook description of the Stoic ‘responsibility to act’ and could have come directly from Marcus Aurelius, who said that one should go about life as if walking into a ‘gladiatorial arena’. Most of what happens in the arena is beyond our control, but we have a responsibility to act to protect ourselves and those we love and to make our society a better place. This Stoic lesson is important because otherwise we might be tempted to treat the fact that much of the world is beyond our control as a licence to be indifferent to our surroundings. Stoicism teaches us that we have a responsibility to act on the things that are within our power to control.

Stoic Practice

When Facebook promises us ‘Genius in 10,000 hours’ it is really just telling us to practice. A central idea of Stoicism is that wisdom is neither a set of rules nor an innate ability, but a practice learned and developed over time. Training yourself not to waste emotional energy on things over which you have no control makes a huge difference to our wellbeing. Rejecting the inner voice that says ‘she thinks I’m stupid’ or ‘if only I worked harder’ is liberating. Imagining yourself responding to difficult situations with calm and aplomb really does help when times get tough. Unlike Facebook, Stoicism teaches us to evaluate our thoughts and find the resilience to go out into the world and live a life consistent with our values. It might even hold the secret to something more alluring: the power not to click on the clickbait.

https://themadbugkoustubh.wordpress.com/2017/06/28/socialmedia-and-stoicism-positive-approach-of-sociallife/

How #SEO Has Evolved?

A Renaissance in Search Engine Optimization (SEO) is upon us,
where brands need to fundamentally change the way they think
about search to reach consumers in such a significantly changed landscape. In 1990 the Internet was born and with it came a slew of companies trying to help organize how content on the Internet was organized, catalogued, searched and, eventually, found. From the very early launch of search engines like Excite in 1993 to Yahoo in 1994 to Google, the eventual King of Search, in 1997, search has had its share of ups and downs through the last two decades. Over the years, as with any technology that makes it easier for consumers to find information, brands and agencies have sought ways to take advantage of the technology. From the very early days of keyword stuffing to the dark days of spam link building to the era of building domain after domain after domain, everyone has tried to “crack the code” on making sure their site ranks No. 1 in search results. Yet whenever brands think they’ve figured it out, search engines completely change the rules again. Back when social media came into the mix, Google tried to make a very clear connection between social and Search Engine Optimization by launching Google+ which then introduced the concept of personalized search.

SEO THROUGH THE AGES

1991 The first web page
1993 Directories or “search engines” created to organize web pages
1997 Google born
2003 The heyday of spam tactics such as keyword stuffing,
domain buying & spam link building begins
2005 First major algorithm targeting spam links are
launched – Jagger and BigDaddy
2008 Google introduces the suggestion box – giving a peak
at how Google looks at searches
2011 Panda 1.0 released
2013 White hat SEOs focus on content and site health in a
new era of SEO
2015 Google introduces #RankBrain #machinelearning
Panda, Penguin and mobile are officially integrated into the
search algorithm as ranking signals
2017 The search renaissance

https://themadbugkoustubh.wordpress.com/2017/07/28/how-seo-has-evolved/

Does #Chatbots Are Here To Stay Forever? Let's Meet The #Bots…!

Now A Days Conversational technologies, like chatbots, are reaching a maturity level that enables marketers to deliver a quality, one-to-one marketing experience at scale on popular social messaging apps, including Facebook Messenger and Twitter. Having been around since the 1990s, today these technologies enable automated, engaging conversations and can be as smart/advanced or simple/scripted as needed. Trends Messaging Apps Are Becoming The New 2nd Home Screen This evolution is primarily being fueled by the adoption of chatbots by major social and messaging platforms including Facebook Messenger, Google, Microsoft Skype, Salesforce, Slack, Twitter DM, WeChat, Kik and Line. Now that billions of people use messaging platforms daily, and are used to engaging with brands on their feeds, these platforms hope that they will enable marketers the ability to scale creative one-to-one engagement opportunities called “Conversational experiences.” Conversational experiences will foster a new marketing era of personalized and engaging experiences with virtually any type of content, from images and video to polls, forms and much more. Major Platforms Have Embraced and Enabled Conversational Experiences Facebook Messenger (“Messenger”) has over one billion users and is nearly globally available. Previously, the only way for brands to interact with a person on Messenger was when they reached out through customer service or when someone sent you a direct message. The conversations were only able to be controlled by humans. Now, anyone who sends you a message can be automatically be directed to the bot experience within Messenger. There are over 30,000 bots already on the Messenger platform alone. Brands are taking advantage of these technologies in many ways including: 1. Broadcasts/alerts (via subscriptions) 2. Contests 3. Coupons 4. Customer Service 5. E-commerce and donations 6. Games 7. Interactive text and photos campaigns 8. Knowledge base and product onboarding 9. Lead generation 10. Polls 11. UGC campaigns Explore these messenger bots from brands: • 1-800 Flowers (e-commerce) • Absolut US (coupons) • Burberry (behind the scenes and product info) • Charity:Water (donations) • Domino’s (ordering) • eBay ShopBot (product search) • NFL (alerts/subscription) • Trolli USA(choose your own adventure) • Whole Foods (recipes) Previously launched campaign bots includes: • Activision’s Call of Duty • Disney’s Judy Hopps (of Zootopia film).

https://themadbugkoustubh.wordpress.com/2017/07/28/does-chatbots-are-here-to-stay-forever-lets-meet-the-bots/

Digital Marketing: HOW MANY AD-EXTENSIONS YOU SHOULD USE

Digital Marketing: HOW MANY AD-EXTENSIONS YOU SHOULD USE: Ad Extensions are incredibly important to any PPC account. Here’s just a few of the benefits of using ad extensions: Used to calculate a...

HOW MANY AD-EXTENSIONS YOU SHOULD USE

Ad Extensions are incredibly important to any PPC account. Here’s just a few of the benefits of using ad extensions:

Used to calculate ad rank (along with quality score and bid)
Showcase additional information to the user
Allow for more conversions types (calls, driving directions)
Gives the user more information about the company/product
Causes the ad to dominate more real estate in a search result
This ad is a good example of ad extensions in action. The ad itself takes up 3 lines of text. The extensions take up 4 lines. The ad more than doubles in size by using extensions:
This ad doesn’t even have all of its extensions displayed; and that’s the cause of a lot of issues for advertisers. For example, an ad might have 0 structured snippets displayed in one search results and then 2 snippets shown on the next result. At times you will have 2 sitelinks displayed and then other times there will be 3 or 4.

It’s been very difficult for advertisers to have a set of guidelines as to which, and how many, ad extensions should be used in a PPC account.

To help clear up issues; we’ve created a handy chart to use when creating your extensions.

Minimum number: In the case of ranges, the smallest number is the absolute minimum you should create. The larger number is the minimum if you want to test the extensions.

Level: This is the lowest level you should use as a best practice. However, some extensions (such as sitelinks) can be made at a more granular level (ad group) or higher (account level for callouts) within your PPC account.

Automated: If you don’t have some extensions, such as sitelinks, Google may automatically create some from your website and display them in your ad. You can see some of this data in the automated extension report.

This chart only includes the extensions you can manually control. Some extensions, such as seller ratings, are only automatic and you can’t manually control the extension (these are technically called annotations).

Every account should be using:

✕
How Many Ad Extensions Should You Use?

March 01, 2016 Brad Ad Testing Blog, Ad Testing InsightsNo Comments
FacebookTwitterGoogle PlusLinkedInStumbleUponAdd to favoritesEmailRSS
Ad Extensions are incredibly important to any PPC account. Here’s just a few of the benefits of using ad extensions:

Used to calculate ad rank (along with quality score and bid)
Showcase additional information to the user
Allow for more conversions types (calls, driving directions)
Gives the user more information about the company/product
Causes the ad to dominate more real estate in a search result
This ad is a good example of ad extensions in action. The ad itself takes up 3 lines of text. The extensions take up 4 lines. The ad more than doubles in size by using extensions:

image

This ad doesn’t even have all of its extensions displayed; and that’s the cause of a lot of issues for advertisers. For example, an ad might have 0 structured snippets displayed in one search results and then 2 snippets shown on the next result. At times you will have 2 sitelinks displayed and then other times there will be 3 or 4.

It’s been very difficult for advertisers to have a set of guidelines as to which, and how many, ad extensions should be used in a PPC account.

To help clear up issues; we’ve created a handy chart to use when creating your extensions.

Extensions

Minimum number: In the case of ranges, the smallest number is the absolute minimum you should create. The larger number is the minimum if you want to test the extensions.

Level: This is the lowest level you should use as a best practice. However, some extensions (such as sitelinks) can be made at a more granular level (ad group) or higher (account level for callouts) within your PPC account.

Automated: If you don’t have some extensions, such as sitelinks, Google may automatically create some from your website and display them in your ad. You can see some of this data in the automated extension report.

This chart only includes the extensions you can manually control. Some extensions, such as seller ratings, are only automatic and you can’t manually control the extension (these are technically called annotations).

Every account should be using:

Sitelinks
Callouts
Structured Snippets
Review (if you qualify)
The other extensions are only useful based upon your business type.

You should regularly check your account (especially when you create new campaigns) to ensure you are using the extensions to their full effectiveness since they can help increase ad rank, CTR, and conversion rates.https://themadbugkoustubh.wordpress.com/2016/03/04/how-many-ad-extensions-you-should-use/